OWN THE TREND Sunglasses

The Solution
We rolled up our sleeves and got to work. Here’s how we helped Luna Sunglasses shine:

• Solve the Fit Problem: Positioned Luna as the go-to option for women with wider faces, offering a stylish, perfectly tailored frame that no one else had.
• Influencers That Click: Partnered with influencers who aligned with Luna’s aesthetic, creating authentic UGC that resonated with the target audience.
• Affiliate-Driven Buzz: Introduced an affiliate program that rewarded influencers for every sale, turning them into enthusiastic advocates who shared Luna on their stories and Amazon storefronts.
• Brand Over Budget: Focused on building a standout Amazon storefront that highlighted Luna’s unique selling point, instead of competing with massive ad budgets.

By blending product uniqueness with a thoughtful brand-first approach, Luna Sunglasses redefined what it means to stand out in a crowded market.

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The Results
Our strategy paid off in a big way. Here’s what we achieved for Luna Sunglasses:

• $100K in Sales: Generated over $100,000 in revenue within the first year, all from a single SKU.
• 500+ Pieces of UGC: Created a library of influencer-generated content, repurposed across campaigns to drive traffic and build trust.
• 20% ACOS: Maintained a lean and efficient advertising strategy while achieving strong profitability
• 200+ Influencers Gifted: Built brand buzz and credibility through thoughtful outreach to influencers aligned with Luna’s aesthetic.
• Brand Recognition: Established Luna Sunglasses as a standout choice for women with wider faces, setting it apart from competitors.

Why It Worked:
By addressing a specific pain point—creating sunglasses for women with wider faces—Luna solved a real need that resonated with its audience. Pairing this with authentic influencer collaborations and a visually compelling Amazon storefront made the brand both relatable and aspirational.

Takeaway:
With minimal PPC and a focus on building an authentic, aesthetic-driven brand, Luna Sunglasses didn’t just compete—they dominated.

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Ready to scale your brand and make an impact? Let’s talk. #AmazonFBA #AmazonAgency #BrandHaus