OWN THE TREND Multilayer Hanger
126%
UP IN SALES
12%
TACOS
2K+
UNITS SOLD
7M+ IMPRESSIONS
How do you take something as ordinary as a hanger and make it extraordinary? That was the mission of Own The Trend. The market was flooded with boring silver hangers and dominated by Amazon Basics. Our client wanted to stand out, not blend in, and bring a little golden glow to closets everywhere. But it wasn’t just about the look—this hanger needed to be practical, eye-catching, and a viral sensation
The Solution:
We rolled up our sleeves and got to work. Here’s how we helped the Gold Multilayer Hanger shine:
- Own the Gap: We positioned it as the perfect mix of function and style—an aesthetic upgrade that solved an everyday problem.
- Make It Viral: Designed irresistible packaging that screamed, “Take a picture and share me!” because who doesn’t love Instagrammable unboxings?
- Ads That Click: Our PPC campaigns didn’t just aim for clicks—they aimed for the right clicks. Targeted, optimized, and strategic.
- Outrank the Basics: We zeroed in on high-intent keywords like “Skirt Hanger” to make sure this beauty popped up first.
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The Results
Spoiler alert: We crushed it. Here’s the proof:
- 126% Sales Growth 🚀: Within four months, the Gold Multilayer Hanger was a star performer.
- TACOS on Point: We kept costs lean with a TACOS of just 12%.
- Over 2,000 Units Sold: These hangers flew off the (virtual) shelves.
- Ad Impact: Over 7 million impressions—we got this hanger in front of everyone and their grandma.
- Top 12 Ranking: Dominated for “Skirt Hanger” keywords, boosting organic sales.
- Revenue: $27,000 in just four months. Not bad for a hanger, right?
Why It Worked
We took an ordinary product and made it feel extra. By leveraging smart ads, standout packaging, and a design that people couldn’t stop talking about, we turned the Gold Multilayer Hanger into a closet must-have.
Takeaway
When you combine aesthetics with strategy, magic happens. The Gold Multilayer Hanger isn’t just a product—it’s proof that standing out is the secret to scaling up.
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